The Psychology Behind Game Design

Game designers nowadays are trying to quantify what exactly it is that makes people want to play a game and what exactly keeps them interested. It turns out the answer is that most people want the same things out of games that they want out of their real lives. According to Ubisoft’s designer Jason VandenBerghe who has spent a lot of time translating player motivation into game design decisions, “We tend to play for the same reasons we live.”

Two of the most important principles to apply to game design are player engagement and motivation. Game designers and programmers are now starting to focus on the psychology behind what really captures and sustains the attention of players. Naughty Dog programmer, Kaitlyn Burnell, points out three psychological terms: Autonomy, competence, and relatedness. Autonomy allows players to feel like they’re in control of their actions, competence ensures that they feel able to perform what the game asks of them, and relatedness makes them feel a connection to the game’s characters or world.

Similarly, VandenBerghe points to psychology’s Big 5 model, known via the acronym, “O.C.E.A.N.” which refers to the five motivations for human behavior: Openness, conscientiousness, extroversion, agreeableness, and neuroticism. While testing people against the Big 5, and examining the resulting data, he feels confident in concluding “play turns out to be a great way to satisfy motivations that you can’t fulfill in your ordinary life.”

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NASA Joins the [Games] Space Race!

One of the most prominent, intriguing and mysterious organizations in the world is joining the games space in order to boost public outreach. NASA has produced several games to teach the public about the latest in aeronautics technology and research, including a Facebook trivia game called Space Race Blastoff and an air traffic control simulator dubbed Sector 33.  Interestingly, the organization is following the trend as games become the tool of choice for educating people in a fun and engaging fashion. In an organization where impossibilities are made possible and where the sky is literally not the limit, using video games to de-mystify the happenings inside NASA to the public is an effective way to renew peoples' interests.

Greg Condon, an aeronautics expert of Smart Skies says Sector 33 “uses the math that air traffic controllers really use—they have to do it all in their head. And it’s really middle school math, so we didn’t have to dumb anything down.”

Brian Dunbar, manager of NASA.gov, says, “The nice thing is, you can sneak some real information into games. To take our new Facebook game as an example, no one—especially kids these days—wants to sit down to read a bunch of trivia. But when you put it in a game, with a competitive and a social element around it, you’ll find that people will be more interested.” By real information he means that these games are designed to strengthen and test the skills of the player by using real science used by NASA employees.

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Consumer Engagement

Self Magazine has hosted an event named Self Workout in the Park for 19 years in New York and other cities, So it seems fitting that they’re now taking the event online and adapting services to reach an even larger audience and engaging consumers for longer than they’d spend simply reading the magazine – with an online game.

The game’s purpose is not only to engage but to educate and motivate players to do exactly what their magazine counterpart aspires to do—get people up and moving. While designing a game where a player sits in front of a computer to play may seem counterintuitive to that purpose, studies show just the opposite. “The game-playing experience is empowering,” Laura McEwen, vice president and publisher of Self says. She also adds, “the mechanics of the game are psychologically motivating…looking at an avatar can impact your real-world behavior.”

They’re following trends recently set by companies such as AXA Equitable with their Pass It On! Game. With the ease of getting information on the internet, Self, along with other types of traditional media, is finding a loss of subscribers. The statistics may hopefully be changing though. All eyes are on Self Workout now to see if they can be successful as well.

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Today’s Class: Video Games 101

It would seem that every now and then you’ll hear of another education provider who has hit the breaking point with the boring monotony of traditional teaching. Only when the teacher reaches this point will they receive the epiphany that games, being highly engaging, can and should be used to teach.

The latest case comes from engineering professor Brianno Coller at the Northern Illinois University in DeKalb. One day he realized that “he didn't like slogging through dry math problems as an instructor any more than he had as a student.” Coller designed a virtual racing game that would have students build their cars and be exposed to the math that they would otherwise be reading from a textbook.

According to Coller, "I use games to, in some sense, throw away the textbook. My philosophy is that learning can be a burdensome chore or it can be an interesting journey."

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Human Capital: 7 Billion Is Just A Start

Earth now has 7 billion people. Should we prepare for the catastrophic?

In 1968, "The Population Bomb," that warned of famines in the 1970s and 1980s due to overpopulation and advised governments to impose population growth limits. Despite it being a tome of gloom and barbarism, the book became a best-seller.

Predictions of mass human tragedy by end-of-the-worlders have always been wrong and spectacularly so. We have had an uncanny way of using our minds to overcome all of the environmental challenges we've faced.

No one can say what the right number of people is for this planet. Perhaps population growth is not a plague, but an opportunity. Some would say that humans are in fact a resource, an infinite form of capital. More people mean more minds able to solve problems and sustain human progress.

And if not, there's always Soylent Green

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