Strong corporate culture 'can benefit firms'

Firms which develop a strong corporate culture can gain competitive advantages over their rivals, it has been suggested.

Writing on Emirates Business 24/7, Jeffrey Saltzman recommended that companies attempt to create an environment where workers feel rewarded, valued and developed, which may interest those running employee recognition schemes.

He explained that this can allow businesses to gain strength from their workforce, which could be more loyal and productive because of the support offered by employers.

Mr Saltzman also advised firms to communicate their corporate culture and values to their workers.

"Organizations that clearly define who they are and what they expect from those inside the organization are the ones that excel in using corporate culture to their advantage," he wrote in the article. Click here to read the full article.