Wednesday, July 20, 2011


‘Gamification’ of consumer apps like Foursquare through points, badges, mayorships has become a big thing over the past 18 months. Now US startup IActionable wants to bring game mechanics to the enterprise market too, with an app for leading cloud-based business platform

Engage is built to integrate with Salesforce accounts, adding points, challenges, achievements and leader boards to working culture. IActionable says that its platform can: be used to increase productivity, be used as a training tool, help to improve Salesforce adoption amongst new staff by helping them get used to the platform and encouraging old hands to use it to its full potential, help improve performance monitoring, and spur on healthy competition between employees.

Applying game mechanics to work is nothing new – sales teams in businesses around the world have long operated leader boards and rewards schemes to motivate staff. Opinions will vary, but’s ‘chief scientist’ JP Rangaswami recently spoke about how gamification was the future of the motivation and performance management in the workplace, so expect to see more of this kind of thing in the future.

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