Thursday, July 5, 2007

Can't Buy Me (Employee) Love

They say 'money talks', but for employee incentives, several companies are now looking at more creative, tangible alternatives to cash rewards.

The challenge in developing a successful incentive program is in the psychological nuances of selecting awards.

Consider this: employees usually don’t talk to their peers about their latest cash bonus – it’s self-inflating and inappropriate. But award a successful salesman with a trip to Hawaii or a flat screen television and you bet you’ll hear about it around the office. In this sense, tangible rewards create long-lasting emotional responses that cash just can’t match.

Please click here for the full article.

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