Thursday, July 5, 2007

Joining The Trojan Army

Looking for a new recruitment strategy?

The Slovak army has launched an advertising campaign on condom packaging in a bid to boost recruitment levels. The packaging features a picture of a muscular soldier and the words "Show Yourself " appears on 27,000 packs of condoms to be distributed at recruitment centers across Slovakia, a defense ministry spokesman said. He said the army was inspired a similar campaign in the neighboring Czech Republic last year.In a war for talent, the Slovak Army is battling the private sector for candidates. They are tapping young Slovak soldiers to distribute the condoms at outdoor swimming pools .

Of course, the strategy could backfire-- recruitment rates may actually drop if the campaign inspires recruits make love, not war.

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